#70 Sarah Rudd

Sarah is one of the pioneers of using data in football and spent 10 years working for StatDNA/Arsenal as their Head of Analytics.

Recently she moved on to join Blue Crow Analytics as a VP, Sarah will still be focusing on using data in football/sport.

A really interesting conversation around using data in football, issues with things like the rise of Expected Goals (xG), and clubs not making the most of data for transfers!

I hope you enjoy!

As always, we’re brought to you by the wonderful people at Cathcart Associates.

Music by Noisyfilter from Fugue

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