Sarah is one of the pioneers of using data in football and spent 10 years working for StatDNA/Arsenal as their Head of Analytics.
Recently she moved on to join Blue Crow Analytics as a VP, Sarah will still be focusing on using data in football/sport.
A really interesting conversation around using data in football, issues with things like the rise of Expected Goals (xG), and clubs not making the most of data for transfers!
I hope you enjoy!
As always, we’re brought to you by the wonderful people at Cathcart Associates.